Direction.
Process.
People.

Management consultants and executive coaches guiding leaders and organizations. Become stronger, more resilient, and future focused.

Case Studies

  • York House School

    “Spark”-ing Purpose, Shaping Tomorrow Through Strategic Planning

    In 2023, York House School embarked on a transformative journey to create a bold, new strategic plan. With a new Head of School and a collaborative approach involving the Board, Leadership Team, and the broader community, the school aimed to reflect its evolving vision and position itself for ongoing success. The result was the launch of “Spark,” a strategic plan designed to ignite curiosity, inspire purpose, and empower change. This is the story of how we helped York House School bring their vision to life.

  • City of Vancouver

    Planning for Future Vehicle Technology

    We worked closely with another consulting firm and City staff, delivered focus groups and large team events to frame out a draft plan and toolkit, and then ground-truthed and improved it through various engagements with functional groups within the city staff envelope.

  • St. Paul’s High School

    From Plan to Action: The Implementation Advantage

    St. Paul’s High School in Winnipeg, an independent Jesuit Scholl with a history dating back to 1926, is committed to educating young men as whole persons, inspiring them to become ‘men for others’ and leaders in their communities. After completing a major strategic planning project, St. Paul’s re-engaged us to support the next phase of implementation, focusing on sustainability and leadership development. Our collaboration helped refine tactical plans, engage staff, and ensure measurable progress, ensuring that the strategic plan continued to drive success.

  • Canfor Pulp

    Leading Supply Chain Transformation

    As part of a large-scale strategic planning project, our team undertook the design, administration and reporting of a nationwide survey for a leading Canadian association.

  • St. George’s School

    Uniting Voices Through Community Consultation for Strategic Planning

    St. George’s School, a leading independent boys’ school in Vancouver, engaged Berlineaton to lead external consultations for its internally driven strategic planning process. By gathering valuable insights from students, parents, faculty, staff, and alumni, the school ensured that its vision was directly aligned with the needs and aspirations of its community. This collaborative approach laid the foundation for a bold and impactful strategic plan. Read on to explore how our partnership helped shape a clear, future-focused direction for St. George’s School.

  • Vancity

    Igniting Corporate Innovation

    In 2015, Berlineaton was asked by then Vancity President and CEO, Tamara Vrooman to provide a diagnostic analysis and report of recommendations regarding organizational and cultural improvements that would enable Vancity to attain its ambitious 2020 goals as stated in Vancity’s business plan: Redefining Wealth.

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

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    Mackenzie Farrell

    BSC, MMgmt, CMC
    Collaborator, Community Builder, Go-Getter.

    Mackenzie is a Senior Consultant at Berlineaton, known for her experience in strategy development and execution. She brings an innate sense of curiosity, meticulous attention to detail, and a strong interpersonal focus to all aspects of her work. She works across all practice areas to support leaders in creating stronger, more effective organizations.

    Mackenzie specializes in working with independent schools, helping them to navigate unique challenges and build stronger, more sustainable institutions. She has worked with over 20 schools across Canada.

    With a deep-seated passion in helping organizations foster visionary futures for themselves, Mackenzie excels in guiding organizations through an engagement and people-centric approach on growth and improvement. Her strategic insights and commitment ensure that her clients achieve sustainable success.

    Outside of the office, she can be found taking advantage of all the world-class access to nature that the West Coast of Canada has to offer, including her favourite past times, skiing, surfing, and hiking with her husband and dog Molson.