Canfor Pulp

Leading Supply Chain Transformation

We worked closely with senior management and the Pulp EDGE Project Team to lead the people, process and change leadership components of this project. The main goal of Pulp EDGE is to streamline customer-centric processes across several lines of Canfor’s business and supply modes, beginning at the pulp mills in Northern BC and extending to thousands of customers in North America and around the world.

A Profound Experience

Canfor Pulp was leading the largest supply chain transformation project in the history of the company. Canfor engaged Berlineaton to ensure end-to-end processes were efficient, effective and had full ownership from staff at all levels: from the pulp mill floor to the corporate office. The main goal of pulp EDGE is to make life better for thousands of Canfor customers around the world.

For the first time, Canfor Pulp engaged hundreds of staff across three mills and a corporate office in a collaborative supply chain process transformation experience.

Practical Solutions

Working with a key internal leadership group, the Stream Leads, we mapped and redesigned current Pulp EDGE processes, realizing a significant reduction in supply chain process steps. Draft processes were ground-truthed and further optimized through facilitated interactions with over 200 Canfor Pulp staff. Outputs immediately informed the concurrent systems development component of the project.

Bolder Futures

As a result of this investment in the people side of process improvement, Pulp EDGE implementation realized significant cost savings over previous similar projects, a faster transition from ‘as is’ to ‘to be’ states and higher levels of understanding, engagement and ownership across the company.

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  • I had worked with the Berlineaton team, in the past and knew that their values, style, and approach would fit and add significant depth to my project team. Berlineaton have a strong understanding of our people and business built on previous experience consulting in our mills. Their values and principles of people-centered leadership are also very aligned with the values of our organization. They worked with us on the Pulp EDGE project to ensure that we continue to integrate the many critically important aspects of people-driven process improvements and change leadership into the Pulp EDGE project.

    Sotirios Korogonas, General Manager, Business Transformation,


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    Richard Eaton

    CD, BA, MA (Leadership) FCMC, ACC
    Adventurer, Process Whisperer, Force of Nature.

    Richard Eaton is a co-founding partner of Berlineaton, a senior management consultant and a certified executive coach. Over the past 25 years, Richard has facilitated significant and positive productivity focused culture shifts within large and complex organizations. 

    He specializes in delivering a leader and team-focused approach to process improvement and is highly skilled in helping clients realize significant performance improvements.  

    Richard is passionate about adventures of all kinds, from parachuting, scuba diving and high-altitude mountaineering to a broad array of fascinating consulting assignments. He approaches everything he does with humility, wonder, deep engagement and sturdy footwear.

    Ashka Wirk

    BSc, MBA, CMC, ACC
    Architect, Builder, Crystal Gazer.

    Ashka is a certified management consultant and executive coach, specializing in board-governed organizations in the education, health care and technology sectors.  

    She is an expert in using qualitative and quantitative data to guide the development of strategy, and then developing tactics and measurement systems that help ensure an effective execution.  

    Ashka’s passion is to lead disciplined, engaging and evidence-based projects that improve organizational effectiveness. To do this, she draws on her extensive and varied background in the fields of science and business. When Ashka’s not with her two school-aged children, you can find her in her gym or garden!

    Ashka is an Associate of Berlineaton’s.