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Are you looking for expert solutions, bold strategies and innovative directions for your leadership or organization?

  • Berlineaton helped me work through staffing changes and a significant workload immediately following the COVID-19 outbreak. Our coaching sessions were very much appreciated, and I was able to re-focus on the strategic goals of our organization, while still leading my team and day-to-day operations. Being able to improve my leadership competencies and navigate the last few months was invaluable to say the least.

    Executive Director,

    Not-for-Profit Organization in British Columbia

  • The emphasis on Strategic Management was important to us, since we didn't want a plan that sat on the shelf after several months of strategic thinking. I found that Berlineaton didn't come to our organization with a preconception of what our strategic plan would look like, but they made an authentic effort to understand the people in our community and be in tune with its ethos, its goals and its people. They gained trust and confidence and continue to work with us on the implementation of our tactical plan.

    Head of School in Victoria,

    British Columbia

  • I’ve worked with the Berlineaton team on a number of strategic initiatives for Vancity. Berlineaton has been a great collaborator in the design, development and launch of an innovation network designed to accelerate our transformation. My standards have always been high and they have never disappointed in their ability to deliver.

    Lori Block, Former Vice President,


  • I have worked with Berlineaton since 1999. In that time, I have found the Berlineaton team to be highly-skilled facilitators who consistently create the atmosphere and structure necessary to effectively manage and deliver complex projects. Their Strategy, CI, and People Development methodologies work well in any scenario in which I have seen them applied. Moreover, they create an environment that allows for a tremendous amount of creative, engaging, high-quality work to be completed within very short timelines, and with high levels of staff ownership and support.

    Martin Foy, Regional Director,

    Alberta Ministry of Environment and Sustainable Resource Development

  • The Berlineaton team has a deep knowledge of strategy and change management. They are engaging, whip smart, and empower leaders and organizations to do the work required to create compelling visions and missions and most importantly how to implement and live the goals and priorities.

    Michelle Koski, Executive Director,

    BC Investment Agriculture Foundation

  • Your efforts in guiding the robust planning process that has resulted in UCC’s Strategic Directions were quite simply extraordinary; your partnership was integral to any success achieved. Thank you. I hope you are as proud of the final product as we are.

    Sam McKinney, Head of School,

    Upper Canada College

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    Shelly Berlin

    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

    Cathryn Chase

    BA, MMgmt
    Communicator, Pathfinder, Wordsmith.

    Cathryn is a Consultant with Berlineaton. She approaches all her work with curiosity, dedication and an analytical eye.

    Having recently graduated from UBC with degrees in international relations and business, Cathryn is excited to apply her skills, experience and penchant for problem-solving to management consulting. As a Support Consultant, she gets to work closely with her experienced team members to help create effective and sustainable business solutions.

    Born and raised on Vancouver Island, Cathryn is thrilled to return here to begin her professional journey. Outside the office, you can find her training for her next triathlon or cooking a meal to share with friends and family.

    Richard Eaton

    CD, BA, MA (Leadership) FCMC, ACC
    Adventurer, Process Whisperer, Force of Nature.

    Richard Eaton is a co-founding partner of Berlineaton, a senior management consultant and a certified executive coach. Over the past 25 years, Richard has facilitated significant and positive productivity focused culture shifts within large and complex organizations. 

    He specializes in delivering a leader and team-focused approach to process improvement and is highly skilled in helping clients realize significant performance improvements.  

    Richard is passionate about adventures of all kinds, from parachuting, scuba diving and high-altitude mountaineering to a broad array of fascinating consulting assignments. He approaches everything he does with humility, wonder, deep engagement and sturdy footwear.

    Mackenzie Farrell

    BSC, MMgmt
    Collaborator, Community Builder, Go-Getter.

    Mackenzie is a Consultant with Berlineaton and brings a passion for problem-solving and attention to detail to all her work. 

    Moving to Victoria post-graduation from UBC, where she earned degrees in science and business, Mackenzie is excited to begin her professional journey at Berlineaton. In her current role, she can explore the management consulting profession while learning as much as she can from the experienced team members around her. 

    When she’s not in the office, Mackenzie is passionate about spending time outdoors. In the winter, she improves her skiing skills at Whistler and Mount Washington, and in the summer, she enjoys camping and surfing in Tofino. The newest addition to her life is her puppy, Molson, who will soon be surfing with her.

    Jody Jacobson

    BComm, CMC
    People Connector, Problem Solver, Creator.

    Jody is an Engagement Lead at Berlineaton.

    She spent her early career as a change management consultant and has now come full circle back to her love of consulting and working collaboratively with organizations to realize success.

    Jody draws on her varied experience in the private and not-for-profit sectors in education, journalism, banking and consulting.  Her areas of expertise include organizational strategy, diversity, equity & inclusion, board governance and change management.

    Born and raised in Winnipeg and having lived in New York and Toronto, Jody now enjoys living in an old farmhouse outside of Toronto with her husband, two daughters and two dogs.

    Tobias Mehra

    BA, MSc, MIB
    Problem Solver, Ear-Lender, Globetrotter.

    Tobias is a Senior Consultant and joined the firm in early 2019. He draws on his various academic and professional experiences in business strategy, market research and corporate sustainability to provide simple and elegant data-driven solutions. 

    Tobias discovered his passion for working with people from a diverse set of backgrounds and enjoys helping organizations confront complex challenges with simple data-powered solutions. 

    Originally hailing from Austria, he moved to Victoria in 2018. Tobias loves exploring the outdoors and loves Vancouver Island as much as he loves Austria. His newest love, though, is his daughter, born at the beginning of the Covid-19 pandemic.

    Lisa Ziebart


    Systems Thinker, Relationship Builder, Self-Starter

    Lisa is a Senior Consultant at Berlineaton.

    Lisa has spent the last 15 years as an educator and leader. Spanning 3 countries and 5 independent, international, and public schools, her varied experiences include teaching and leading in co-educational, all-girls, day, boarding, and summer leadership program settings.

    Her passion resides in fostering a greater sense of belonging in communities. Her solution-oriented approach uses a systems-thinking lens, primarily through the use and facilitation of inquiry, generative questioning, and design thinking processes.

    Born in Edmonton, Lisa was raised in and has chosen Victoria as her forever home. While cycling and paddle boarding are her current favourite activities, she also enjoys gardening, working out, eating delicious food, reading, listening to podcasts, and singing in her local community choir.

    Ingrid Bergmann

    Calm, Compassionate, Courageous.

    A highly respected certified executive coach, Ingrid specializes in leadership and executive development, career exploration and transition. 

    Ingrid co-founded the highly popular Inside Public Sector Leadership: Practical Wisdom, an innovative, online mentorship program designed to explore the unwritten protocols, rules and subtleties that today’s public service leaders need to succeed in the Westminster model of government.

    Ingrid’s presence is calm, practical, insightful, kind, graceful and gently irreverent. She is a yogi of executive coaching.

    In 2020, Berlineaton and Ingrid Bergmann and Associates formed a strategic alliance with a commitment to work together to better serve our mutual clients.

    Danae Johnson

    Thinking Partner, Transformation Catalyst, Forest Bather.

    As an executive coach, Danae partners with leaders to grow their impact, maximize their team’s effectiveness and create positive organizational cultures. She works with clients to courageously wade into any depth of leadership work, no matter how challenging, to achieve results.

    Danae brings over 25 years of experience in leadership development, coaching and values-based culture change. Coming to us from her firm, Thinking Partners Inc., Danae has been an associate with Berlineaton for over 10 years.

    Having served in a senior leadership role herself with a large organization, she has a deep understanding of and compassion for leaders wherever they are at and partners with them to create the impact they envision.

    She coaches the whole person, recognizing the essential role of overall wellbeing and self-care. Outside the office, she can be found hiking, biking or paddle boarding to connect with nature and community whenever possible.

    Melissa McLean

    MEd, MBA
    People Coach, Communicator, Bridge Builder.

    Melissa has over 25 years’ experience in executive leadership, communications, marketing, strategic planning and executive coaching. She has worked extensively in both the public and private sectors, including as the Senior Vice President of Marketing and Communications at Tourism Victoria.

    Melissa is a coach, management consultant, facilitator and an instructor for Camosun College’s School of Business. She has a Master of Education degree and an MBA, and she is an Erickson International Professional Coach.

    Melissa is passionate about communication, coaching and courageous leadership. She loves reading and tackling the NYT Sunday crossword puzzle.

    Bert Phipps

    Sounding Board, Mentor, Compass.

    A highly regarded former public servant, Bert’s consulting practice over the past seven years has focused on executive mentorship, resolving conflict and strengthening teams.

    Bert’s career with the Government of BC included four Assistant and Associate Deputy Minister appointments. In recognition of his Public Service career achievements, Bert was awarded the Queen’s Diamond Jubilee Medal and the Exemplary Service Medal.

    The central tenet of Bert’s leadership in organizational restructuring and employee engagement is his belief that people desire relationships built on a foundation of trust and mutual respect.

    Using his trademark humour and ability to build trust, cooperation and performance, Bert supports leaders to focus on strengths, address blind spots and build highly engaged workplaces.

    Ryan Ross

    BComm, CHRP

    Compassionate, Curious, Adventurer

    Ryan Ross is an Associate at Berlineaton.

    Ryan has over 20 years’ experience in advisory in business transformation, merger integration, strategy, and leader development.

    He specializes in supporting people, business and communities through significant change and transition. He believes that people are the foundation of business and transition requires an authentic, values-based, and heartfelt approach.

    Ryan’s passion for learning, adventure and curiosity takes him and his family to all parts of the world in pursuit of cultural, culinary, and sporting experiences.

    Ashka Wirk

    BSc, MBA, CMC, ACC
    Architect, Builder, Crystal Gazer.

    Ashka is a certified management consultant and executive coach, specializing in board-governed organizations in the education, health care and technology sectors.  

    She is an expert in using qualitative and quantitative data to guide the development of strategy, and then developing tactics and measurement systems that help ensure an effective execution.  

    Ashka’s passion is to lead disciplined, engaging and evidence-based projects that improve organizational effectiveness. To do this, she draws on her extensive and varied background in the fields of science and business. When Ashka’s not with her two school-aged children, you can find her in her gym or garden!

    Ashka is an Associate of Berlineaton’s.