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Are you looking for expert solutions, bold strategies and innovative directions for your leadership or organization?

  • Berlineaton helped me work through staffing changes and a significant workload immediately following the COVID-19 outbreak. Our coaching sessions were very much appreciated, and I was able to re-focus on the strategic goals of our organization, while still leading my team and day-to-day operations. Being able to improve my leadership competencies and navigate the last few months was invaluable to say the least.

    Executive Director,

    Not-for-Profit Organization in British Columbia

  • The emphasis on Strategic Management was important to us, since we didn't want a plan that sat on the shelf after several months of strategic thinking. I found that Berlineaton didn't come to our organization with a preconception of what our strategic plan would look like, but they made an authentic effort to understand the people in our community and be in tune with its ethos, its goals and its people. They gained trust and confidence and continue to work with us on the implementation of our tactical plan.

    Head of School in Victoria,

    British Columbia

  • I’ve worked with the Berlineaton team on a number of strategic initiatives for Vancity. Berlineaton has been a great collaborator in the design, development and launch of an innovation network designed to accelerate our transformation. My standards have always been high and they have never disappointed in their ability to deliver.

    Lori Block, Former Vice President,


  • I have worked with Berlineaton since 1999. In that time, I have found the Berlineaton team to be highly-skilled facilitators who consistently create the atmosphere and structure necessary to effectively manage and deliver complex projects. Their Strategy, CI, and People Development methodologies work well in any scenario in which I have seen them applied. Moreover, they create an environment that allows for a tremendous amount of creative, engaging, high-quality work to be completed within very short timelines, and with high levels of staff ownership and support.

    Martin Foy, Regional Director,

    Alberta Ministry of Environment and Sustainable Resource Development

  • The Berlineaton team has a deep knowledge of strategy and change management. They are engaging, whip smart, and empower leaders and organizations to do the work required to create compelling visions and missions and most importantly how to implement and live the goals and priorities.

    Michelle Koski, Executive Director,

    BC Investment Agriculture Foundation

  • Your efforts in guiding the robust planning process that has resulted in UCC’s Strategic Directions were quite simply extraordinary; your partnership was integral to any success achieved. Thank you. I hope you are as proud of the final product as we are.

    Sam McKinney, Head of School,

    Upper Canada College

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    Shelly Berlin

    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

    Cathryn Chase

    BA, MMgmt
    Interpreter, Pathfinder, Wordsmith.

    Cathryn is a Senior Consultant with Berlineaton. She approaches all her work with curiosity, dedication and an analytical eye.

    As a Senior Consultant, Cathryn leads and supports projects across all of Berlineaton’s practice areas with a particular focus on public sector work. She is skilled at deriving insights from data, and helping clients translate complex information into usable and effective solutions. She loves applying her skills, experience, and penchant for problem solving to help empower her clients and create sustainable business solutions.

    Cathryn holds a Bachelor of Arts in International Relations from UBC, as well as a Master’s of Management from UBC’s Sauder School of Business. She also has a Lean Six-Sigma Yellow Belt, and is working towards becoming a Certified Management Consultant.

    Outside the office, you can find her spending time with her partner, Sander and retired sled dog, Clyde, swimming with the Victoria Masters Swim Club, and enjoying the outdoors with friends and family.

    Richard Eaton

    CD, BA, MA (Leadership) FCMC, ACC
    Adventurer, Process Whisperer, Force of Nature.

    Richard Eaton is a co-founding partner of Berlineaton, a senior management consultant and a certified executive coach. Over the past 25 years, Richard has facilitated significant and positive productivity focused culture shifts within large and complex organizations. 

    He specializes in delivering a leader and team-focused approach to process improvement and is highly skilled in helping clients realize significant performance improvements.  

    Richard is passionate about adventures of all kinds, from parachuting, scuba diving and high-altitude mountaineering to a broad array of fascinating consulting assignments. He approaches everything he does with humility, wonder, deep engagement and sturdy footwear.

    Mackenzie Farrell

    BSC, MMgmt
    Collaborator, Community Builder, Go-Getter.

    Mackenzie is a Senior Consultant for Berlineaton and brings curiosity, attention to detail, and a strong interpersonal focus to all aspects of her work. She works across all practice areas to help leaders build stronger more effective organizations.

    Her passion lies in helping organizations imagine and build visionary futures for themselves through an engagement and people-centric approach on growth and improvement.

    Outside of the office, she can be found taking advantage of all the world-class access to nature that the West Coast of Canada has to offer, including her favourite past times, skiing, surfing, and hiking with her dog Molson.

    Bianca Farella

    OLY (Olympian), BSc

    Olympic Medalist, Leader, Collaborator.

    Bianca is a Consultant at Berlineaton. After winning the Olympic bronze medal at the 2016 Olympic Games and achieving historic milestones for women’s rugby in Canada, Bianca is now excited to use her skills she developed and honed as an Olympian and apply them towards a career in consulting.

    As a Consultant, Bianca works collaboratively to support her team members to create effective and strategic solutions for clients. Her work-ethic and growth-mindset she developed through her high-performance background propel her desires to learn and to succeed.

    Originally from Montréal, Québec, Bianca now lives on the West Coast enjoying all that the ocean and mountains have to offer. She leads an active lifestyle of running and mountain biking, with the occasional rugby tournament sprinkled within all her favourite activities.

    Julia Gollner

    BaH, MMgt

    Inspirer, Innovator, Designer.

    Julia is a Consultant with Berlineaton. Julia brings her thoughtfulness, emotional intelligence, and design-thinking mindset to all of her work. As a Consultant, Julia supports the team with a variety of client engagements utilizing her sharp analysis, synthesis, and presentation skills.

    Drawing from her Master’s in Management and a background in organizational design, Julia approaches each business challenge cognizant of the complexities of an organization as a whole – not just a few of its parts. Julia is devoted to designing innovative, future-ready organizations with healthy cultures. Julia is also passionate about coaching emerging professionals and inspiring people to feel prepared for the constantly changing world of work.

    Classically trained in Ballet, Julia was a dedicated student of the Royal Academy of Ballet with the Canadian School of Dance for fifteen years. A devotee of art and design – Julia enjoys creating art pieces of her own using a variety of styles, designing interior decor, and creating fine foods.

    Isabel Houang

    BComm (underway)

    Problem-Solver, Analytical Thinker, Open Mind.

    Isabel is an Intern at Berlineaton. She brings thoughtfulness, commitment, and curiosity to her work. As an Intern, Isabel supports the team in client engagements through clear analysis, data-driven insight, and effective presentation skills.

    Derived from her case competition experience, she is excited about contributing to and realizing the visions of organizations, aiming to utilize her problem-solving and analytical skills in crafting robust strategies.

    Born and raised in Vancouver, she is driven by the opportunity to explore new cultures. In her spare time, she enjoys trying out hole-in-the-wall places, as well as documenting her experiences through photography and video editing.

    Kathy Kirby

    BComm, MEd

    Policy Focussed, Strategic Thinker, Collaborator.

    Kathy is a Senior Consultant with Berlineaton. Kathy has over twenty-five years experience in senior leadership positions managing complex projects, programs, and policy initiatives in the public and private sectors. She has extensive experience in achieving, negotiating, and developing partnerships through consensus building and conflict management amongst a wide range of groups in complex and changing environments.

    Kathy believes that critical to the success of any project is the engagement of its people.  Kathy’s approach is not only to adopt project management principles, but also to continue to foster a learning organization that incorporates systems thinking, a shared vision, and team learning so that organizations build for the future and see the big picture, not just what immediately lies ahead.

    Kathy is an avid reader of historical non-fiction.  She also enjoys refinishing vintage furniture and cross country skiing in the winter.

    Tobias Mehra

    BA, MSc, MIB, CMC
    Problem Solver, Ear-Lender, Globetrotter.

    Tobias is an Engagement Lead. He joined the firm in early 2019. He draws on his various academic and professional experiences in business strategy, market research and corporate sustainability to provide simple and elegant data-driven solutions. 

    Tobias discovered his passion for working with people from a diverse set of backgrounds and enjoys helping organizations confront complex challenges with simple data-powered solutions. 

    Originally hailing from Austria, he moved to Victoria in 2018. Tobias loves exploring the outdoors and loves Vancouver Island as much as he loves Austria. His newest love, though, is his daughter, born at the beginning of the Covid-19 pandemic.

    Danae Johnson

    Thinking Partner, Transformation Catalyst, Forest Bather.

    As an executive coach, Danae partners with leaders to grow their impact, maximize their team’s effectiveness and create positive organizational cultures. She works with clients to courageously wade into any depth of leadership work, no matter how challenging, to achieve results.

    Danae brings over 25 years of experience in leadership development, coaching and values-based culture change. Coming to us from her firm, Thinking Partners Inc., Danae has been an associate with Berlineaton for over 10 years.

    Having served in a senior leadership role herself with a large organization, she has a deep understanding of and compassion for leaders wherever they are at and partners with them to create the impact they envision.

    She coaches the whole person, recognizing the essential role of overall wellbeing and self-care. Outside the office, she can be found hiking, biking or paddle boarding to connect with nature and community whenever possible.

    Mary Juetten

    CA, CPA, Esq.

    Listener. Creator. Fixer.

    Mary is a seasoned international executive and consultant, CPA,  lawyer, and mediator with proven ability and passion to successfully lead positive change and deliver results; she specializes in creating sustainable operational and financial growth. She has over 35 years of varied leadership, management, and business & financial consulting experience including successful turnarounds in Canada and the US in a variety of industries.

    Mary was most recently on assignment in Saudi Arabia as an organizational efficiency consultant to a mining company. Mary started her career in audit (Richter, EY) and later consulted with Price Waterhouse in education, natural resources, and tourism. Mary was VP Finance at Vancouver Community College for seven years before spending two decades in the Engineering & Consulting, technology, and natural resources industries in CEO/CFO roles.

    Mary has a Bachelor of Commerce (McGill), Diploma Public Accountancy (McGill), Juris Doctorate with an Environmental Law Certificate and Masters of Law in Alternative Dispute Resolution (Arizona State University). She has authored two books on key performance metrics within the legal industry.

    Mary is an Associate of Berlineaton’s.

    Bert Phipps

    Sounding Board, Mentor, Compass.

    A highly regarded former public servant, Bert’s consulting practice over the past seven years has focused on executive mentorship, resolving conflict and strengthening teams.

    Bert’s career with the Government of BC included four Assistant and Associate Deputy Minister appointments. In recognition of his Public Service career achievements, Bert was awarded the Queen’s Diamond Jubilee Medal and the Exemplary Service Medal.

    The central tenet of Bert’s leadership in organizational restructuring and employee engagement is his belief that people desire relationships built on a foundation of trust and mutual respect.

    Using his trademark humour and ability to build trust, cooperation and performance, Bert supports leaders to focus on strengths, address blind spots and build highly engaged workplaces.