Balmoral Hall School


Berlineaton has helped Balmoral Hall School (BH) design, develop and execute its strategic plan since 2009. In 2016, BH re-engaged Berlineaton to do a major refresh, setting in motion the priorities, activities, support and energy needed to realize a bolder future for the school, building on its strategic planning success to date.

A Profound Experience

Utilizing our six step strategy methodology, Berlineaton worked with Balmoral Hall School’s leadership and Board over 10 months to map out the strategic direction of the school. This included an extensive SCAN phase during which we engaged with over 1,000 School stakeholders, including an Open Space Conference with 150 stakeholders expressing their views on a bold future for Balmoral Hall School and a second event that brought together generations of alumnae grads to talk about what the future needs from a Balmoral Hall School graduate. 

Practical Solutions

Our working relationship since 2009 meant that this was the third refresh of the school’s strategic plan. While we utilized our six step methodology, it was important to build on the momentum already built, progressing some strategic priorities that were already in place and designing new, bold strategies that would see BH leveraging its work to date into greater boldness about what is achievable in the future.

Bolder Futures

Balmoral Hall School’s roots are grounded in innovation and entrepreneurialism. It has been bold since 1901, and 2016 was to carry on this tradition by dreaming big and setting bold goals. As their plan highlights, “see us like never before.” The school realized its dream of an expanded campus with the opening of the Benidickson Centre for Arts & Design.

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  • Berlineaton’s approach to strategy development and execution is a great way to re-visit our current plan and not only discuss and see where we were but to dream about where we will go next.

    Board Member,

    Balmoral Hall School

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    Shelly Berlin

    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

    Ashka Wirk

    BSc, MBA, CMC, ACC
    Architect, Builder, Crystal Gazer.

    Ashka is a certified management consultant and executive coach, specializing in board-governed organizations in the education, health care and technology sectors.  

    She is an expert in using qualitative and quantitative data to guide the development of strategy, and then developing tactics and measurement systems that help ensure an effective execution.  

    Ashka’s passion is to lead disciplined, engaging and evidence-based projects that improve organizational effectiveness. To do this, she draws on her extensive and varied background in the fields of science and business. When Ashka’s not with her two school-aged children, you can find her in her gym or garden!

    Ashka is an Associate of Berlineaton’s.