St. John’s-Ravenscourt School

Shaping Vision, Mission, and Values for the Future

St. John’s-Ravenscourt, a well-known independent school in Winnipeg, partnered with Berlineaton to refresh its vision, mission, and values as it approached the close of its current strategic plan. The goal was to ensure these foundational elements aligned with the school’s evolving aspirations and the needs of its community. This collaborative process set the stage for the next chapter of St. John’s-Ravenscourt’s journey, providing a strong foundation for future success. Read on to discover how our partnership helped shape the guiding principles that will drive the school forward.

A Profound Experience

The process of refreshing St. John’s-Ravenscourt’s vision, mission, and values was an opportunity for deep reflection and alignment. Working closely with the Board and Senior Administration Team, we facilitated a thoughtful and collaborative approach to refine the guiding principles that would steer the school’s future. The discussions were grounded in the school’s rich legacy while ensuring the outputs were forward-thinking and adaptable to the school’s evolving needs. This careful balancing act helped set a strong and inspirational foundation for the school’s next chapter.

Practical Solutions

Our work with St. John’s-Ravenscourt involved a structured process designed to gather valuable input and ensure alignment among key stakeholders. We began by conducting a survey to capture initial perspectives from leadership, which set the stage for two in-person sessions focused on refining the school’s vision, mission, and values. Virtual working group sessions ensured continuity and alignment throughout the process. By emphasizing the need for “future-proof” guiding principles, we helped the leadership team create statements that would evolve with the school’s changing needs, setting a clear direction for the future.

Bolder Futures

The refresh of St. John’s-Ravenscourt School’s vision, mission, and values marks a pivotal moment in the school’s journey. This foundational work, guided by Berlineaton, provides the Board and Senior Administration Team with refined principles that reflect the school’s leadership aspirations and priorities. These statements, ready for validation by the broader community, will play a key role in the school’s comprehensive strategic planning process. As St. John’s-Ravenscourt embarks on a Head of School search, these guiding principles will serve as a solid framework for aligning leadership and shaping the school’s next chapter, ensuring it remains a leader in education for years to come.


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    British Columbia

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    Upper Canada College

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly is a co-founding partner of Berlineaton and has over 25 years’ experience in management consulting in strategy, process improvement and leader development.  

    She’s worked extensively with public and private sector organizations, and she is a professional facilitator, expert in the design, development, and execution of strategy. She is a certified executive coach and a Fellow of the Canadian Association of Management Consultants. 

    Shelly’s passion is to help leaders and their organizations achieve extraordinary success through bold thinking, courageous risk taking and disciplined action planning. Dark chocolate helps too.

    Mackenzie Farrell

    BSC, MMgmt, CMC
    Collaborator, Community Builder, Go-Getter.

    Mackenzie is a Senior Consultant at Berlineaton, known for her experience in strategy development and execution. She brings an innate sense of curiosity, meticulous attention to detail, and a strong interpersonal focus to all aspects of her work. She works across all practice areas to support leaders in creating stronger, more effective organizations.

    Mackenzie specializes in working with independent schools, helping them to navigate unique challenges and build stronger, more sustainable institutions. She has worked with over 20 schools across Canada.

    With a deep-seated passion in helping organizations foster visionary futures for themselves, Mackenzie excels in guiding organizations through an engagement and people-centric approach on growth and improvement. Her strategic insights and commitment ensure that her clients achieve sustainable success.

    Outside of the office, she can be found taking advantage of all the world-class access to nature that the West Coast of Canada has to offer, including her favourite past times, skiing, surfing, and hiking with her husband and dog Molson.