Vancity

Igniting Corporate Innovation

In 2015, Berlineaton was asked by then Vancity President and CEO, Tamara Vrooman to provide a diagnostic analysis and report of recommendations regarding organizational and cultural improvements that would enable Vancity to attain its ambitious 2020 goals as stated in Vancity’s business plan: Redefining Wealth.

A Profound Experience

This work was initiated through a report of recommendations, one of which was to create a different kind of organizational structure that would enable Vancity to operate at two speeds – one speed that meets the regulatory requirements of a credit union, and another speed that embraces design thinking and innovation.

Berlineaton was asked to assist in the design and implementation of this two-speed organization, which resulted in the creation of the Explorer Network at Vancity, a new, non-hierarchical network of employees tasked with discovering new opportunities to achieve real impact for members, and that are scalable across the Vancity enterprise.  

Practical Solutions

Over the course of two years, we worked with Vancity, engaging with well over 500 staff from the frontline to the C-Suite, in support the Explorer Network, a unique approach to igniting corporate innovation Delivering large-format Open Space Conferences, while supporting a series of well-led retreats engaging all management-level staff, we served alongside Vancity’s CEO and VP of Strategic Management to provide employees with the opportunity to discover, design, and test innovative ideas in support of the organization’s future vision. 

Bolder Futures

Dozens of these new ideas were championed forward, with the most promising ones being presented at a company-wide “pitch fest” for real-time peer evaluation and further feedback. Top-rated pitches became leading candidates for corporate innovation projects, and this novel approach continues to generate positive improvement and action throughout Vancity.


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  • I’ve worked with the Berlineaton team on a number of strategic initiatives for Vancity. Berlineaton has been a great collaborator in the design, development and launch of an innovation network designed to accelerate our transformation. My standards have always been high and they have never disappointed in their ability to deliver.

    Lori Block, Former Vice President,

    Vancity

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly Berlin brings over 30 years of strategic insight and transformational leadership to Berlineaton as co-founding and managing partner.

    She began her consulting career with Andersen Consulting and Price Waterhouse – global experience that led to the launch of Berlineaton in 1996. She holds a BA in Psychology from the University of Alberta, an MBA from UBC, is a Certified Management Consultant and an ICF-certified Executive Coach. In 2017, Shelly and her partner Richard Eaton were named Fellows of the Canadian Association of Management Consultants and were later honoured with CMC’s Lifetime Achievement Award in 2020. She also holds an ESG governance designation from Competent Boards.

    Throughout her career, Shelly has worked with more than 1,200 clients across government, not-for-profits, independent schools, and private sectors. She is known for her inclusive, collaborative approach and her ability to help clients execute strategy that achieves significant impact.

    As Chair of the St. Michaels University School Board, now in her fourth term, she led the global Head of School search that resulted in Dr. Jeff Aitken’s appointment and co-led the development of the Floreat 2020–2030 strategic plan.

    Shelly lives in Victoria with her family, including two teenagers, husband Richard Eaton, two cats, and a frog named Froakie.

    Richard Eaton

    CD, BA, MA (Leadership) FCMC, ACC
    Adventurer, Process Whisperer, Force of Nature.

    Richard Eaton is a founding partner of Berlineaton with over 30 years’ management consulting experience, and has engaged with more than 10,000 individuals across hundreds of assignments in a wide variety of sectors. Richard holds a Master’s in Leadership and Training, is a Six Sigma Black Belt, a Fellow Certified Management Consultant, and an Associate Certified Coach. He is also certified as a Boss Whisperer, specializing in coaching abrasive leaders.

    A skilled leader, Richard has successfully mentored and developed a highly effective team of Berlineaton consulting professionals who expertly reflect the Berlineaton brand. He has also supported clients with both provincial and national level projects recognized for realizing measurable impact, innovation, and service excellence. Richard is a firm believer that truly transformative results arise when visionary leaders empower front-line teams to take ownership, innovate, and drive inspiring, strategic outcomes that resonate across organizations, sectors and time.

    Richard served for over 40 years in the British and Canadian armies as an Infantry Officer, with training from the Royal Military Academy Sandhurst and Canada’s Combat Training Centre. He’s qualified as a Paratrooper with 200+ jumps, is an All Arms Commando and a Military Ski Instructor, and is a veteran of counter-insurgency operations in Northern Ireland. His honours include the Canadian Forces Decoration, with two bars, and the General Service Medal – Northern Ireland.

    An avid outdoorsman, Richard particularly enjoys sea kayaking and mountaineering. Having summited peaks like Mt Kilimanjaro (19,000+ft) and Mt Rainier, his future goals include breaking the 20,000 ft mark. He is a proud father of two adolescent children and is deeply devoted to his long-time partner Shelly Berlin, as well as two spoiled Burmese housecats.