Upper Canada College

Strategic Directions: TOWARDS 2029

We assisted the new Head of School, Board and Senior Leadership Team at Upper Canada College (UCC) with the development of the school’s 10-year plan, culminating in 2029—their 200th anniversary. This work included an end-to-end strategy project with extensive stakeholder consultation.

Key Team Members
Shelly Berlin

A Profound Experience

Utilizing our six step methodology, we worked with the Head of School, Board of Governors, and Senior Leadership Team over nine months to create UCC’s 10-year plan. This included consultation sessions with stakeholders and constituents, a review of historical and current data, a Visioning workshop with the Board and eight workshops with the Senior Leadership Team to finalize and publish the strategy.

Practical Solutions

UCC reconnected with the original purpose of the College and modernized their approach for the 21st century. The strategy development process underscored UCC’s unique role in delivering transformational learning experiences, fostering the development of head, heart and humanity, and inspiring each boy who attends UCC to be his best self.  

Bolder Futures

Working with the Head of School in his first year at UCC and the Chair of the Board, we helped UCC envision its future and define how it will continue to play an important and unique role in Canada’s education system.

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Collaborative
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Strategy Development
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  • Your efforts in guiding the robust planning process that has resulted in UCC’s Strategic Directions were quite simply extraordinary; your partnership was integral to any success achieved. Thank you. I hope you are as proud of the final product as we are.

    Sam McKinney, Head of School,

    Upper Canada College

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly Berlin brings over 30 years of strategic insight and transformational leadership to Berlineaton as co-founding and managing partner.

    She began her consulting career with Andersen Consulting and Price Waterhouse – global experience that led to the launch of Berlineaton in 1996. She holds a BA in Psychology from the University of Alberta, an MBA from UBC, is a Certified Management Consultant and an ICF-certified Executive Coach. In 2017, Shelly and her partner Richard Eaton were named Fellows of the Canadian Association of Management Consultants and were later honoured with CMC’s Lifetime Achievement Award in 2020. She also holds an ESG governance designation from Competent Boards.

    Throughout her career, Shelly has worked with more than 1,200 clients across government, not-for-profits, independent schools, and private sectors. She is known for her inclusive, collaborative approach and her ability to help clients execute strategy that achieves significant impact.

    As Chair of the St. Michaels University School Board, now in her fourth term, she led the global Head of School search that resulted in Dr. Jeff Aitken’s appointment and co-led the development of the Floreat 2020–2030 strategic plan.

    Shelly lives in Victoria with her family, including two teenagers, husband Richard Eaton, two cats, and a frog named Froakie.