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Management consultants and executive coaches guiding leaders and organizations. Become stronger, more resilient, and future focused.

Case Studies

  • York House School

    “Spark”-ing Purpose, Shaping Tomorrow Through Strategic Planning

    In 2023, York House School embarked on a transformative journey to create a bold, new strategic plan. With a new Head of School and a collaborative approach involving the Board, Leadership Team, and the broader community, the school aimed to reflect its evolving vision and position itself for ongoing success. The result was the launch of “Spark,” a strategic plan designed to ignite curiosity, inspire purpose, and empower change. This is the story of how we helped York House School bring their vision to life.

  • City of Vancouver

    Planning for Future Vehicle Technology

    We worked closely with another consulting firm and City staff, delivered focus groups and large team events to frame out a draft plan and toolkit, and then ground-truthed and improved it through various engagements with functional groups within the city staff envelope.

  • St. Paul’s High School

    From Plan to Action: The Implementation Advantage

    St. Paul’s High School in Winnipeg, an independent Jesuit Scholl with a history dating back to 1926, is committed to educating young men as whole persons, inspiring them to become ‘men for others’ and leaders in their communities. After completing a major strategic planning project, St. Paul’s re-engaged us to support the next phase of implementation, focusing on sustainability and leadership development. Our collaboration helped refine tactical plans, engage staff, and ensure measurable progress, ensuring that the strategic plan continued to drive success.

  • Canfor Pulp

    Leading Supply Chain Transformation

    As part of a large-scale strategic planning project, our team undertook the design, administration and reporting of a nationwide survey for a leading Canadian association.

  • St. George’s School

    Uniting Voices Through Community Consultation for Strategic Planning

    St. George’s School, a leading independent boys’ school in Vancouver, engaged Berlineaton to lead external consultations for its internally driven strategic planning process. By gathering valuable insights from students, parents, faculty, staff, and alumni, the school ensured that its vision was directly aligned with the needs and aspirations of its community. This collaborative approach laid the foundation for a bold and impactful strategic plan. Read on to explore how our partnership helped shape a clear, future-focused direction for St. George’s School.

  • Vancity

    Igniting Corporate Innovation

    In 2015, Berlineaton was asked by then Vancity President and CEO, Tamara Vrooman to provide a diagnostic analysis and report of recommendations regarding organizational and cultural improvements that would enable Vancity to attain its ambitious 2020 goals as stated in Vancity’s business plan: Redefining Wealth.

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    Shelly Berlin

    BA, MBA, FCMC, ACC
    Strategist, Confidante, Entrepreneur.

    Shelly Berlin brings over 30 years of strategic insight and transformational leadership to Berlineaton as co-founding and managing partner.

    She began her consulting career with Andersen Consulting and Price Waterhouse – global experience that led to the launch of Berlineaton in 1996. She holds a BA in Psychology from the University of Alberta, an MBA from UBC, is a Certified Management Consultant and an ICF-certified Executive Coach. In 2017, Shelly and her partner Richard Eaton were named Fellows of the Canadian Association of Management Consultants and were later honoured with CMC’s Lifetime Achievement Award in 2020. She also holds an ESG governance designation from Competent Boards.

    Throughout her career, Shelly has worked with more than 1,200 clients across government, not-for-profits, independent schools, and private sectors. She is known for her inclusive, collaborative approach and her ability to help clients execute strategy that achieves significant impact.

    As Chair of the St. Michaels University School Board, now in her fourth term, she led the global Head of School search that resulted in Dr. Jeff Aitken’s appointment and co-led the development of the Floreat 2020–2030 strategic plan.

    Shelly lives in Victoria with her family, including two teenagers, husband Richard Eaton, two cats, and a frog named Froakie.

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    Mackenzie Farrell

    BSC, MMgmt, CMC
    Collaborator, Community Builder, Go-Getter.

    Mackenzie is an Engagement Lead and Independent School Practice Lead at Berlineaton. Known for her experience in strategy development and execution, she brings an innate sense of curiosity, meticulous attention to detail, and a strong interpersonal focus to all aspects of her work.

    Mackenzie specializes in working with independent schools, helping them to navigate unique challenges and build stronger, more sustainable institutions. She has worked with over 20 schools across Canada.

    With a deep-seated passion in helping organizations foster visionary futures for themselves, Mackenzie excels in guiding organizations through an engagement and people-centric approach on growth and improvement. Her strategic insights and commitment ensure that her clients achieve sustainable success.

    Outside of the office, she can be found taking advantage of all the world-class access to nature that the West Coast of Canada has to offer, including her favourite past times, skiing, surfing, and hiking with her husband and dog Molson.