BC Investment Agriculture Foundation

Investing in the Future of BC’s Agriculture and Food Sector

We partnered with the BC Investment Agriculture Foundation – an industry-led, not-for-profit organization that creates funding opportunities to support a thriving BC agriculture and food sector – to develop its first strategic plan.

Key Team Members

A Profound Experience

In the fall of 2018, under the leadership of a new Executive Director, IAF approached Berlineaton to partner with them to develop and execute their first strategic plan.  The new ED was  keen to ensure that the voice of the member associations, industry partners, and federal and provincial funders informed the development of their strategic plan.  

Practical Solutions

Over an 8-month engagement, Berlineaton — working closely with the IAF Board of Directors, Senior Leadership Team and Staff – used our six-step Strategy Development & Execution methodology to help IAF chart a well-articulated, widely, shared and understood direction – one that clearly stated what the organization does and what it does not do.  As the organization was engaging in robust strategic planning for the first time, we designed an ongoing feedback loop with IAF’s key stakeholders to seek their input, incorporate it as appropriate, communicate the reasoning behind important decisions, and move forward with confidence.

Bolder Futures

IAF is in the process of socializing its clear direction internally and externally, and is executing on key initiatives – redefining the role of the Board, standing up important committees to lead execution, and building on and building out its relationships with members and partners – setting itself up to successfully achieve its vision and mission.


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Are you looking to set a new, bold direction, equip your teams and leaders with new skills, or make your organization stronger?

  • The Berlineaton team has a deep knowledge of strategy and change management. They are engaging, whip smart, and empower leaders and organizations to do the work required to create compelling visions and missions and most importantly how to implement and live the goals and priorities.

    Michelle Koski, Executive Director,

    BC Investment Agriculture Foundation

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    Richard Eaton

    CD, BA, MA (Leadership) FCMC, ACC
    Adventurer, Process Whisperer, Force of Nature.

    Richard Eaton is a founding partner of Berlineaton with over 30 years’ management consulting experience, and has engaged with more than 10,000 individuals across hundreds of assignments in a wide variety of sectors. Richard holds a Master’s in Leadership and Training, is a Six Sigma Black Belt, a Fellow Certified Management Consultant, and an Associate Certified Coach. He is also certified as a Boss Whisperer, specializing in coaching abrasive leaders.

    A skilled leader, Richard has successfully mentored and developed a highly effective team of Berlineaton consulting professionals who expertly reflect the Berlineaton brand. He has also supported clients with both provincial and national level projects recognized for realizing measurable impact, innovation, and service excellence. Richard is a firm believer that truly transformative results arise when visionary leaders empower front-line teams to take ownership, innovate, and drive inspiring, strategic outcomes that resonate across organizations, sectors and time.

    Richard served for over 40 years in the British and Canadian armies as an Infantry Officer, with training from the Royal Military Academy Sandhurst and Canada’s Combat Training Centre. He’s qualified as a Paratrooper with 200+ jumps, is an All Arms Commando and a Military Ski Instructor, and is a veteran of counter-insurgency operations in Northern Ireland. His honours include the Canadian Forces Decoration, with two bars, and the General Service Medal – Northern Ireland.

    An avid outdoorsman, Richard particularly enjoys sea kayaking and mountaineering. Having summited peaks like Mt Kilimanjaro (19,000+ft) and Mt Rainier, his future goals include breaking the 20,000 ft mark. He is a proud father of two adolescent children and is deeply devoted to his long-time partner Shelly Berlin, as well as two spoiled Burmese housecats.