"Strive for Simplicity"
Tobias Mehra BA, MSc, MIB
Solutionist. Ear-Lender. Globetrotter.
Profile Interview Blog
Tobias is a Support Consultant with Berlineaton, having joined the firm in early 2019. Tobias draws on his diverse academic and professional background in business strategy, market research and corporate sustainability to define simple, data-driven solutions that deliver long-lasting and positive change to Berlineaton’s clients. 

Originally hailing from Austria, Tobias moved to Victoria in 2018. 
                                      
Tobias first realized that he wanted to work as a management consultant after completing a strategy internship at Doppelmayr North America, the world’s leading manufacturer of ropeways and cable cars. Reporting directly to the firm’s CEO, Tobias consulted with key stakeholders throughout the organization, from senior management to field technicians, to assess the company’s competitive positioning and strategic outlook. In this role, Tobias discovered his passion for working with people from a diverse set of backgrounds and helping businesses confront intricate challenges with data-powered solutions. 

After obtaining a BA in International Affairs from the University of St. Gallen, Tobias went on to earn a dual graduate degree from the Smith School of Business at Queen’s University, and ESADE Business School. 

During his time at Queen’s, Tobias spearheaded a student consulting team that advised Eataly, a major Italian marketplace, on their Canadian market entry strategy. Reporting to Eataly’s Director of Purchasing, Tobias co-developed the pricing and competitive strategy for Eataly’s latest store, which is set to open in Toronto at the end of 2019. As lead consultant, Tobias consolidated his skill to use diverse sets of data to provide insightful, and actionable recommendation to organisations. 

When not at a client’s site or working out of Berlineaton’s downtown office, you can find Tobias exploring the outdoor playground that is Vancouver Island; whether by hiking the trails around Victoria, camping on a lonely Island or exploring the Pacific Ocean on his paddleboard, Tobias finds his balance in nature. 

Q and A with Tobias Mehra
As a child, what did you “want to be” when you grew up?
For a long-time I wanted to be a photographer. For my 10 th birthday, my parents bought me a camera – this was before smartphones - and I thought the ability to express the world around me “through my lens” was captivating. To this day, I still love taking my camera everywhere to capture fascinating moments. 

When you bump into someone from high school, how do you explain what you do in your work at Berlineaton?
I tell them that we help organizations tackle complex business problems and support leaders who want to turn bold visions into reality. Usually, I follow-up with a concrete example, or two.





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Q and A with Tobias Mehra
As a child, what did you “want to be” when you grew up?
For a long-time I wanted to be a photographer. For my 10  th birthday, my parents bought me a camera – this was before smartphones - and I thought the ability to express the world around me “through my lens” was captivating. To this day, I still love taking my camera everywhere to capture fascinating moments. 

When you bump into someone from high school, how do you explain what you do in your work at Berlineaton?
I tell them that we help organizations tackle complex business problems and support leaders who want to turn bold visions into reality. Usually, I follow-up with a concrete example, or two.

Who do you admire as someone who contributes actively towards creating “a world of courageous endeavours?”
Yvon Chouinard, founder of Patagonia. A truly visionary leader who constantly pushes the boundaries of his company, industry, and beyond. His thoughts on business, sustainability and leadership are definitely worth a read. 

What is the scariest thing you’ve ever done, personally and/or professionally? 
At 20, I had the amazing opportunity of doing a strategy internship at Doppelmayr’s North America headquarters in Salt Lake City. I took a 16 hour flight across the Atlantic and started work in an industry I barely knew anything about. “What am I doing here?”, I thought to myself when I nervously entered the office on my first day of work. Soon, however, my uneasiness faded. Collaborating with such a diverse group of people, and helping a business tackle complex problems was absolutely fascinating. Ultimately, my time at Doppelmayr had a profound impact on my decision to become a management consultant. 

Rock concert, jazz festival, school play or something entirely different?
My  favorite thing at the moment is to explore the outdoor playground that is Vancouver Island with my partner Elicia – either on foot, paddleboard, or snowboard. 

On occasion, you might also find me dancing to obscure electronic dance music – I am European after all. 

What is your favourite quote?
“The more you know, the less you need” – Yvon Chouinard, Founder of Patagonia

Unlike you might think, this is not a Marie Kondo quote - but it may still spark some joy. It is from Yvon Chouinard’s book “Let My People Go Surfing”. The quote also happens to reflect my consulting philosophy: to reduce complexity, and to create simple solutions that can be understood at all levels of an organisation. 

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