"We can help you with that."
Shelly Berlin BA (Psy), MBA, FCMC, ACC
Strategist. Confidante. Plate Spinner.
Profile Interview Blog
Shelly is a co-founding partner of Berlineaton and has over 20 years’ experience in management consulting in strategy, process improvement, and leader development.  Shelly has worked extensively with public and private sector organizations, is a professional facilitator, expert in the design, development and execution of strategy and is an Executive Coach. 

Shelly’s passion is to help leaders and their organizations achieve great success through bold thinking, courageous risk taking, and disciplined action planning focused on achieving results.  

Shelly brings practical systems-thinking approaches to her work.  She understands people and organizations, and is able to navigate clients through complex organizational ecosystems to develop and execute strategy, facilitate change, and realize improvements.  Shelly is a skilled facilitator and is equally comfortable working collaboratively with large groups on complex projects as she working one to one with leaders as an Executive Coach. 

Shelly is also very skilled at helping organizations develop internal capacity to ‘do things themselves’, and is generous in sharing her firm’s methodologies, knowledge and tools - to help organizations increase their own capabilities.  

While her abilities span many sectors, Shelly has developed an expertise in Public Sector consulting, and consulting with Independent Schools across Canada over the past 20 years.

Shelly’s professional work experience includes the Disney Corporation, Andersen Consulting (now Accenture), and Price Waterhouse (now PWC).  Her academic achievements include a Bachelor’s Degree in Psychology (University of Alberta) and a Master’s Degree in Business Administration (University of British Columbia).  She is also a Certified Management Consultant (Canadian Association of Management Consultants) and an Associate Certified Coach (International Coach Federation).

Shelly loves to ski, play tennis, and enjoys high intensity training workouts . She has two children who give her great energy and perspective.   She follows her passion for the education sector in other ways outside of work, including serving as a governor on the Board of Directors of St. Michaels University School in Victoria, BC.

Q and A with Shelly Berlin

Q. What does it mean to “be bold” in a workplace?

To me, being bold is the act of being courageous. Being bold is to stand out, to take chances, to have faith that what you reach for is out there. It shows up in workplaces as experimentation, innovation, optimism, drive, belief, ambition, assertion, and most of all pushing beyond one’s own self-interest. Being bold means everyone wins.

Q. As a child, what did you 'want to be' when you grew up?

I always wanted to be a teacher. 
We had a large chalk board in our basement playroom, and I remember playing school with my younger brother. I enjoyed being at the front of the room imparting knowledge (and bossing my brother around.)

Read Full Interview
Q and A with Shelly Berlin

Q. What does it mean to “be bold” in a workplace?

To me, being bold is the act of being courageous. Being bold is to stand out, to take chances, to have faith that what you reach for is out there. It shows up in workplaces as experimentation, innovation, optimism, drive, belief, ambition, assertion, and most of all pushing beyond one’s own self-interest. Being bold means everyone wins.

Q. As a child, what did you 'want to be' when you grew up?

I always wanted to be a teacher. 
We had a large chalk board in our basement playroom, and I remember playing school with my younger brother. I enjoyed being at the front of the room imparting knowledge (and bossing my brother around.)

Q. What does Berlineaton’s vision of “a world of courageous endeavours” mean to you?
 

I believe that every time someone does something courageous something good happens. And, the more courageous endeavours there are, the better the world will become.

It takes courage to improve and change the status quo, but more than that, it takes personal commitment and determination. I really connect with people who have this determination. To me, they are the visionary leaders who will change the world for the better. 

Q. What is your favourite client success story?

I could talk about the organizations we’ve helped improve, but I think what strikes me the most is when an unsuspecting person in an organization becomes inspired by the work we do together, and makes the conscious decision to be bold and focus on improving their organization, in addition to doing their day job.

I worked with a woman about 15 years ago who was quite skeptical about the work we were doing, until she rolled up her sleeves and tried some of the tools and techniques we use. After working together for some time, she considered me her mentor, and was keen to learn everything she could about how to improve her organization.

I had dinner with her recently and we talked about what she is doing now in her senior role to transform her organization – she even has the word 'transformation' in her title. I can’t help but think I played a role in that.

Q. What is the scariest thing you’ve ever done?

Two things jump to mind – possibly because they were both pretty dangerous. The first was rafting grade 5 rapids on the Zambezi River in Zimbabwe (below Victoria Falls), and the other was hiking the Aonach Eagach Ridge in the Scottish highlands with two paratroopers who had absolutely no fear of heights.

Both of these activities felt very uncomfortable at the time. At various points I actually feared for my life. Looking back, they were defining moments for me in my coming of age. I felt a great sense of personal accomplishment. These experiences propelled me to continue to push myself and others beyond our comfort zones, and to experience the benefits of doing so. 

Q. How will consulting services be delivered in the future?

More collaboratively. Possibly a bit messier and disruptive.  Consultants will come from behind their veils of expertise and join clients to come up with solutions that are simple and beautiful.

Q. What is your favourite quote?

“All our dreams can come true if we have the courage to pursue them.”  Walt Disney
Read Bio
Back to People
Take a Free Assessment
Will your organization exist five years from now?
Organizations that thrive excel in three areas: 

  • Direction: a clear, widely shared, and aspirational vision of the future and a compelling road map to get there.
  • Process: clear, effective and efficient steps that create meaningful outputs. Daily tasks and deliverables yield their best results when processes are clear and strong, and aligned with organizational objectives. Processes facilitate the alignment of action with direction.
  • People: People make it all happen. People have the skills, capacity, and impetus to translate strategic intent into reality. Ultimately, people and the culture they create drive an organization towards its chosen future. 
Where does your organization stand right now? Take a few minutes to complete our free assessment and find out. Click on the button below to launch the assessment.