"Let's get that done."
Ned DeBeck BA (Hist)
Relationship Builder. Shadow Leader. Point Man.
Profile Interview Blog
Ned is the Director of Consulting Operations and is a Consultant at Berlineaton. He brings a complementary blend of professional sales experience, marketing, and project management to his dual roles at Berlineaton.

Prior to joining Berlineaton, Ned was an Account Manager and then European Sales Manager for Ocean Rodeo, Canada’s only kiteboarding and technical marine apparel manufacturer. During his time at Ocean Rodeo, Ned is most proud of his work to create a brand ambassador program, starting from the ground up to build a global membership of over 100 ambassadors to increase product and brand awareness. He also led a major change in the firm’s European distribution strategy, shifting from a fragmented network of wholesale partners to working with one distributor servicing the European Union. Ned maintained all key customers through the transition while helping build relationships between existing customers and the new distributor, without drops in sales volume. Over the course of his tenure, European sales forecasts were up 50% with the new distributor, putting Ocean Rodeo in its strongest ever position in the world’s largest kiteboarding market.

At Berlineaton, Ned has been working on a major change initiative with Canfor Pulp and Paper, a global firm with over 1,100 employees, to help them undertake the most extensive supply chain strengthening effort in their 40-year history. The main goal of this company-wide, collaborative project is to continuously improve Canfor’s ability to manage effectively across several lines of business and supply modes beginning at the pulp mills and extending to all Canfor customers in North America and around the world. It is focused on the improvement of all aspects of their supply chain processes from planning, to execution of orders, to production, transportation, and invoicing to ensure that ‘life is good for Canfor customers’.

Ned is an avid practitioner of Berlineaton's Continuous Improvement approach, having worked with many clients on  a number of projects throughout his time here, including the BC Provincial Nominee Program, StudentAid BC, Thrifty Foods, and others.

Internally, Ned’s focus is to help Berlineaton innovate on all fronts – our systems, processes, and the way we approach our work – so that we can add even more value to each of our client engagements.

Ned is a long time waterman, and has spent time surfing and kiteboarding all over North America. He also continues to serve as a Director of the Vancouver Island Windsports Society and is an IKO certified Kiteboard Instructor.

Q and A with Ned DeBeck

Q. As a child, what did you “want to be” when you grew up?

I think a bit of everything, I’m a generalist at heart. Ultimately, a difference maker in my community, but without too much attention.

Q. When you bump into someone from high school, how do you explain what you do in your work at Berlineaton?

We help people and organizations navigate change successfully. While Berlineaton does this for clients, my goal for the operations side is to help us navigate this internally.
Read Full Interview
Q and A with Ned DeBeck

Q. As a child, what did you “want to be” when you grew up?

I think a bit of everything, I’m a generalist at heart. Ultimately, a difference maker in my community, but without too much attention.

Q. When you bump into someone from high school, how do you explainwhat you do in your work at Berlineaton?

We help people and organizations navigate change successfully. While Berlineaton does this for clients, my goal for the operations side is to help us navigate this internally.

Q. Who do you admire as someone who contributes actively towards creating “a world of courageous endeavours?”

Salman Khan, creator of Khan Academy. I love the organic nature of its origins, and have been a long time consumer of their product, too!

Q. What is the scariest thing you’ve ever done, personally and/or professionally? 

I help organize and run a large local kiteboarding event on Nitinat Lake here on Vancouver Island each summer. A couple summers ago I had entered myself into the freestyle portion of the competition, and the wind that day was particularly strong. With a huge crowd and some top-level competitors around me, I was inspired to “go for it”. I attempted and even landed a few tricks I had never even considered, let alone tried before that day. I paid for it with a sore knee, but the comments from the beach by all my friends as well as strangers were worth it. Nobody thought or knew I could perform at such a high level, and neither did I until that moment.

Q. What is your favourite client success story?

I’ve found that it is often the small things that make the strongest impression and impact. I was working with a Berlineaton client on an engagement in northern BC, and while waiting for our first flight I noticed our connecting flight was cancelled. I immediately re-booked us on the next available (and last) flight that evening. I knew our client was on the same connecting flight, and fortunately I was able to re-book him before he even knew what happened. He was thrilled.  Needless to say I was pleased to help, and even more relieved that he was able to attend the meeting!

Q. Rock concert, jazz festival, school play or something entirely different?

Entirely different – Oregon coast surf and kitesurf road trip. It’s been on my bucket list for awhile, and 2018 is the year to make it happen.

*Update - I did get to Oregon in summer 2018 for nine straight days of kitesurfing. Plan to be back in 2019!

Q. What is your favourite quote?


“When you come to a fork in the road, take it.” – Yogi Berra

Apparently, Berra was offering directions to his house, and either choice at the fork was equidistant. It also happens to be an amazing reference to decision making – ultimately, you have to choose and move forward!    
Read Bio
Read Bio
Back to People
Take a Free Assessment
Will your organization exist five years from now?
Organizations that thrive excel in three areas: 

  • Direction: a clear, widely shared, and aspirational vision of the future and a compelling road map to get there.
  • Process: clear, effective and efficient steps that create meaningful outputs. Daily tasks and deliverables yield their best results when processes are clear and strong, and aligned with organizational objectives. Processes facilitate the alignment of action with direction.
  • People: People make it all happen. People have the skills, capacity, and impetus to translate strategic intent into reality. Ultimately, people and the culture they create drive an organization towards its chosen future. 
Where does your organization stand right now? Take a few minutes to complete our free assessment and find out. Click on the button below to launch the assessment.