Investing in the Future of BC's Agriculture and Food Sector
Since 2018
Key Team Members
Ashka Wirk
Richard Eaton
Ned DeBeck
IAF is an industry-led, not-for-profit organization that creates funding opportunities to support a thriving BC agriculture and food sector through the effective delivery of programs.  Since 1996, they have worked with their nine member associations, industry partners, and federal and provincial funders to to invest in projects that enhance the competitiveness, profitability and sustainability of the BC agriculture and food sector. 

In the fall of 2018, under the leadership of a new Executive Director, IAF approached Berlineaton to partner with them to develop and execute their first strategic plan – in consultation with their key stakeholders and in collaboration with their Board, Senior Leadership Team and staff.
Project Overview
Over an 8-month engagement, Berlineaton worked with IAF, using our six-step Strategy Development & Execution (link to the appropriate page) methodology, to chart a well-articulated, widely, shared and understood direction for the organization – one that clearly articulated what the organization does and what it does not do.  As the organization was engaging in robust strategic planning for the first time, we designed an ongoing feedback loop with IAF’s key stakeholders to seek their input, incorporate it as appropriate, communicate the reasoning behind important decisions, and move forward with confidence.
IAF is in the process of socializing its clear direction internally and externally, and is executing on key initiatives – redefining the role of the Board, standing up important committees to lead execution, and building on and building out its relationships with members and partners – setting itself up to successfully achieve its vision and mission.
Take a Free Assessment
Will your organization exist five years from now?
Organizations that thrive excel in three areas: 

  • Direction: a clear, widely shared, and aspirational vision of the future and a compelling road map to get there.
  • Process: clear, effective and efficient steps that create meaningful outputs. Daily tasks and deliverables yield their best results when processes are clear and strong, and aligned with organizational objectives. Processes facilitate the alignment of action with direction.
  • People: People make it all happen. People have the skills, capacity, and impetus to translate strategic intent into reality. Ultimately, people and the culture they create drive an organization towards its chosen future. 
Where does your organization stand right now? Take a few minutes to complete our free assessment and find out. Click on the button below to launch the assessment.