Building a Technology Road Map
Since 2015
Key Team Members
Shelly Berlin
Ashka Wirk
Aharon Ittah
Pacific Blue Cross, British Columbia’s leading benefits provider, had developed an ambitious Corporate Strategic Plan to improve its products, create a digital organization and know its customers better -- each of which have a technology component.

The Information and Technology Services Department (IaTS) of PBC reached out to Berlineaton, because of our experience in strategy development and execution, in stakeholder engagement and consultation, and in the healthcare sector, to plan for and facilitate a series of stakeholder engagement and consultation sessions. These sessions were designed to solicit input from internal and external stakeholder groups to inform the development of the IaTS Strategic Plan and Technology Roadmap with a focus on how technology will support the broader PBC Corporate Strategic Plan.
Project Overview
We facilitated eight stakeholder engagement and consultation sessions, comprised of interactive discussions about emerging trends, technology improvements, and what PBC could do better from the perspective of that particular stakeholder group.  In advance of each engagement and consultation session, participants were invited to take part in an online survey, the results of which shaped the agenda and specific questions used in the facilitated sessions which followed. We consolidated the findings from this work and provided a report to PBC’s leadership summarising the feedback from all stakeholders including our overall recommendations.
In addition to obtaining invaluable input from key stakeholders to help inform the development and successful execution of the IaTS Strategic Plan and Technology Roadmap, this project and the approach that Berlineaton and the IaTS team used allowed PBC to build stronger relationships with their stakeholders – especially external groups – that PBC will continue to foster to help them achieve their mission to “improve health and well being in British Columbia”.
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Organizations that thrive excel in three areas: 

  • Direction: a clear, widely shared, and aspirational vision of the future and a compelling road map to get there.
  • Process: clear, effective and efficient steps that create meaningful outputs. Daily tasks and deliverables yield their best results when processes are clear and strong, and aligned with organizational objectives. Processes facilitate the alignment of action with direction.
  • People: People make it all happen. People have the skills, capacity, and impetus to translate strategic intent into reality. Ultimately, people and the culture they create drive an organization towards its chosen future. 
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